Zero-Emission Vehicle Awareness Initiative (ZEVAI)
Receive up to $300,000 in Canadian Government Funding.
The Government of Canada has a target of zero-emission vehicles (ZEV) reaching 10% of light-duty vehicles (LDV) sales per year by 2025, 30% by 2030, and 100% by 2040. To achieve these goals there needs to be a stronger focus on initiatives designed to increase availability, awareness, and use of lower-carbon transportation options.
Administered by Natural Resources Canada, the Zero-Emission Vehicle Awareness Initiative provides funding for projects that address knowledge gaps and awareness among Canadians on ZEV technologies to move Canadians through the consumer continuum to ZEV adoption. Funding is provided by two streams: The Light-duty Vehicle Stream and the Medium-Heavy Duty Stream.
Quick View
Funding Amount
Light-duty Vehicle Stream: The initiative will provide up to 75% of total project costs, with a maximum contribution amount $300,000 per project (Limited to $200,000 for for-profit companies). Medium-Heavy Duty Stream: For-profit organizations receive up to 50% of project costs and not-for-profit organizations receive up to 75% of project costs.
Eligible Applicants
Both Streams: For-profit Canadian businesses, electricity/gas utilities, and not-for-profit associations, such as academic institutions and municipalities.
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Amount of Funding
Light-duty Vehicle Stream: Successful applicants may receive the following funding amounts:
- For-profit organizations:
- Up to 50% of total project costs, with a maximum contribution amount $200,000.
- Not-for-profit organizations, governments, or indigenous applicants:
- Up to 75% of total project costs, with a maximum contribution amount $300,000.
Medium-Heavy Duty Stream:
- For-profit organizations:
- Receive up to 50% of project costs.
- Not-for-profit organizations, governments, or indigenous applicants:
- Receive up to 75% of project costs.
Eligible Applicants
Light-duty Vehicle Stream: Applicants may be eligible if they meet the following characteristics:
- Utilities in electricity or gas;
- Private corporations;
- Research and/or industry associations;
- Indigenous communities;
- Academic institutions within Canada; or
- Governments and their agencies ranging municipal, regional, provincial, and territorial.
Medium-Heavy Duty Stream: Applicants may be eligible if they meet the following characteristics:
- Utilities in electricity or gas;
- Private corporations;
- Research and/or industry associations;
- Indigenous communities;
- Academic institutions within Canada; or
- Governments and their agencies ranging municipal, regional, provincial, and territorial.
Eligible Activities
Light-duty Vehicle Stream: A project for the ZEVAI program may be eligible if they meet criteria similar to:
- The project is creating and disseminating a new and unique awareness campaign;
- Implementing an information portal on a web-presence;
- Test-driving a trial program;
- Generating training materials for a specific marketable audience;
- Establishing a best-practices guideline;
- Developing a series of in-person events or virtual meetings; and
- Implementing a membership program for electric vehicles.
Medium-Heavy Duty Stream: A project may be eligible if it meets these criteria:
- Developing targeted awareness campaigns;
- Creating new digital resources;
- Projects that increase knowledge and visibility of electric vehicle (EV) charging infrastructure;
- Increasing knowledge of zero-emission or low-emission fleet options among commercial or municipal fleets; and
- Educating fleet owners on methods for assessments and smart logistics use.
Program Deadline
Speak with a member of our team to find the latest intake period info for this program or subscribe to our newsletter to be notified.
Averaging of
Time Saving
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throughout the application process
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Successfully applying for the right funding program at the right time, focusing on the right topics is no easy challenge. We provide an average 95% time savings to our clients, compared to businesses that apply for funding in-house.
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